Why we built this.
We've both spent our careers in marketing. We've run paid acquisition,
built conversion programs, led teams, sat in boardrooms, and watched what
makes campaigns work and what makes relationships work.
Along the way, we noticed something. The things clients lit up about
weren't the fancy decks or the new frameworks. They were the small
things. A phone call out of the blue to check in. A report that talked
about revenue, not just impressions. A strategist who answered the email
instead of routing it to a queue. A partner who said "here's what I think
you should do" instead of "here's what you asked for."
One client once told one of us that he'd never gotten a call from his
agency just to see how things were going. Not a sales call. Not a
check-in tied to a renewal. Just a call. That stuck with us.
We built daylyte around those moments. Around the kind of work that earns
trust quietly, over and over, in the small things.
The name comes from a song, Daylight by Matt & Kim. Bright,
optimistic, in motion. A little scrappy. Refusing to take itself too
seriously while still going hard on the stuff that matters. That's the
energy we wanted in the business. That's the energy we bring to the work.
Who you'll be working with.
We're parents, partners, and people who love this work.
We're two people who genuinely like what we do. We've spent careers in
performance marketing, CRO, and growth strategy, and we still get
excited about a well-built campaign, a clean A/B test, and a dashboard
that tells a real story.
We're also parents. That shapes everything about how we run this
business. We built daylyte so we could do excellent work and show
up at school pickup. So we could grow this thing intentionally, on our
terms, with the kind of clients we actually want to spend time with.
We're building something smaller on purpose: the best agency we can be
for a small number of growth-stage companies who get what we're about.
