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Woman-founded · Orange County HQ

Expert marketers. Genuine partners.

Kim and Matt have spent nearly three decades in performance marketing, managing accounts for companies that went on to IPO, raise major rounds, and get acquired. Through all of it, one belief has held: the best work is built on trust and mutual respect.

Our story

Why we built daylyte.

Between us, we've spent our careers in marketing. We've run paid acquisition, built conversion programs, led teams, and worked both inside and alongside agencies. We've seen how this industry works from every seat.

And we kept noticing the same thing. The clients who stayed, who grew, who sent referrals weren't won by the fanciest deck or the newest framework. They were won by trust. By a partner who respected them, told them the truth, and treated their business like it was their own.

One client once told us he'd never gotten a call from his agency just to see how things were going. Not a sales call. Not a renewal nudge. Just a call. That stuck with us.

We built daylyte around that. Work that earns trust quietly, over and over, in the things that actually matter to the people we serve.

The name comes from a song, Daylight by Matt & Kim. Bright, optimistic, in motion, a little scrappy. That's the energy we bring to the work.

What makes us different

We've been called unicorns. Here's what that means.

In this industry, a unicorn is someone who does the strategic thinking, executes the work, and is the same person on your calls. Nothing gets lost between the strategist and the account manager, because they're the same person.

That's the standard Kim and Matt built their careers around, and it's the only standard daylyte hires to.

As we grow, we grow carefully. Every person who joins this team carries a client load small enough to go deep, because that's the only way to do this work well. Our clients don't get a coordinator passing messages to someone they've never met. They get a senior practitioner who knows their business, owns the strategy, and is accountable for the results.

Unicorns are hard to find. We take the time to find them.

Core values

The four values we run on.

We live by these, hire by these, and choose clients by these. When we get that right, our clients win and so do we.

We're in the relationship, not the transaction.

We build real partnerships with our clients, the kind that grow because both sides are invested in the outcome.

Results build trust.

We trust people for what they've done, and we give everyone the room to prove it.

People over volume.

We keep the team's workload sustainable so every client gets real focus. People do their best work when they have room for a life outside it.

We grow when we're challenged.

Our best ideas come out of open, honest debate. Everyone's voice counts here, whatever their title.

The team

Meet the founders.

Kim Fitkin, Founder & CEO of daylyte

Kim Fitkin

Founder & CEO

Kim brings 15 years of performance marketing experience, including senior leadership at KlientBoost, one of the most recognized PPC agencies in the industry. There she personally managed paid media for B2B and lead gen brands including AdEspresso, AskNicely, Juniper Networks, Autopilot, and the Stanford Graduate School of Business. As President, she oversaw a portfolio of 250+ client accounts spanning B2B, ecommerce, and home services.

She built daylyte on a simple conviction: senior talent should stay close to the work, and clients deserve a partner who treats their business like it's their own. She's as comfortable in the data as she is in the boardroom.

Outside of work, you'll usually find Kim at the rock climbing gym with her three kids and her husband, Chris. She's there watching their teams compete so often that she's decided to take up the hobby herself. When she's not, she's running the trails or working through a good Stephen King book (she's three years into the kick).

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Matthew Nelson, Founder and Chief Growth Officer of daylyte

Matthew Nelson

Founder / Chief Growth Officer

Matt has spent his career building paid social programs for brands with real growth ambitions. He's managed accounts for Yoga International, Nurture Life, Lytx, Bloomberg, and Segment, developing a reputation for campaigns that perform at scale without losing the strategy behind them. He holds an MBA and brings particular depth in Meta, building and testing audience strategies that consistently outperform platform benchmarks.

At daylyte, he leads growth strategy and paid social, bringing the same rigor to a focused client roster that he applied managing large multi-brand portfolios.

Outside of work, Matt is a devoted Pokémon card collector and a hands-on dad, usually found at the pool or the park with his wife and their two kids (with a third on the way). He's also the source of an alarming number of dad jokes. Consider yourself warned.

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The Orange County coastline on a clear morning, with the beach town behind the break

Where we are

A US-based team, headquartered in Orange County.

daylyte is headquartered in Orange County, California. Our team and our clients are spread across the United States, and every marketer on your account is based here.

Remote-first is one of our values. Our team has lives, our clients have lives, and the work gets better when everyone keeps them.

When someone's in Orange County, we find a reason to get lunch. We like people.

We give 1% of our profits to CHOC.

This one is personal for our family. Every year, 1% of our profits go to CHOC, the Children's Hospital of Orange County. We've spent nights in those rooms, and we know what those doctors and nurses do. Investing in people, our team, our clients, and our community, is just how we operate.

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Real findings with real experts

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Or email us at hello@daylytemarketing.com