Notes from marketers
Strategies, frameworks, and honest takes on marketing that actually works.
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Yelp Request a Quote Best Practices: How to Win More Jobs from Every Lead
A Yelp Request a Quote goes to several businesses at once, so response behavior decides the job more often than price does. Here's the 6-step sequence we run on every lead, the exact messages we send, and the 3 criteria Yelp scores you on.
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11 CRO Non-Negotiables Before We Touch Ad Spend
Paid traffic is expensive, and a leaky landing page makes it more expensive. Before we launch or scale a campaign, we hold the destination to these 11 non-negotiables. Here's exactly what we check, and why it protects your budget.
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The 13 LinkedIn Ad Formats (And the One You Should Run First)
LinkedIn has 13 ad formats across three families: the feed, the inbox, and the native rail. What each one does, what to expect from a campaign built on it, and how to match the format to what you actually want the campaign to do.
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Why Your Google Ads Campaigns Aren't Converting (And the 3-Part System to Fix It)
Google Ads alone isn't enough. Successful campaigns need Traffic, Conversions, and Signal working together. Here's the full three-part system we require for every campaign we run, and why the last part is the one almost nobody does.
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13 Google Ads Mistakes That Are Quietly Draining Your Budget
Most Google Ads accounts are bleeding budget in ways that are invisible to the people running them. Here are the 13 most common mistakes we see in audits, and exactly what to do instead.
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10 Steps to Setting Up Your First ChatGPT Ads Campaign (The PPC Pro's Guide)
ChatGPT Ads just opened to everyone with no minimum spend. Here's our complete, field-by-field playbook for launching your first campaign: setup, context hints, conversion tracking, and what to watch after launch.
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7 questions to ask a marketing agency before you sign
The deck is gorgeous and the case studies gleam — but who are you actually about to hire? Seven questions that slip past the highlight reel, and what strong answers sound like.
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daylyte is open: why we built it, and who it's for
We launched daylyte for growth-stage companies ready to scale. Here's what we're building, and who we built it for.
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Why we give 1% of our profits to CHOC
Every year, 1% of our profits go to CHOC, the Children’s Hospital of Orange County. Here is the story behind it.