Paid media and growth strategy for ecommerce brands ready to scale.
Profitable ROAS. Higher average order value. Revenue that compounds.
We'll pull up your account together.
Real findings with real experts.
We work with brands like yours.
We've seen what breaks ecommerce campaigns.
We work with DTC and ecommerce brands doing $1M to $100M in revenue, and growth at that stage works when three things line up: the right product in front of the right shopper at a cost that leaves room for profit. We've seen what happens when one of those breaks down: ROAS that slips as spend scales, creative that fatigues faster than it gets replaced, and stores that convert well enough but leak revenue at the cart. Those are solvable problems. That's exactly what we build for.
We build every account backward from the numbers that decide your growth.
Marketing Efficiency Ratio
Total revenue over total ad spend. When attribution gets murky, blended MER is the honest number: it tells you whether marketing as a whole is paying for itself, and it's where every profitability conversation starts.
Contribution Margin
ROAS is a means to an end. We manage to what you keep after product costs, shipping, and ad spend, so scaling revenue actually scales profit instead of hiding losses inside a bigger top line.
Average Order Value
What an order is worth decides what you can pay for a click. Bundles, upsells, and free-shipping thresholds raise AOV, and every dollar of AOV is room to outbid competitors for the same shopper.
Lifetime Value
Repeat purchases change the math. When email, lifecycle, and subscription revenue compound behind acquisition, you can spend more to win a customer than brands that only count the first order.
The right channels, built for how shoppers actually buy.
Shoppers rarely convert on the first click. They see an ad, browse, compare, abandon a cart, and come back three days later. Your marketing has to work that entire journey, profitably.
Meta
The demand engine for DTC. At scale, creative is the real targeting, so we run a continuous testing system for angles, offers, and formats that finds winners before the current ones fatigue.
- Creative testing frameworks
- Advantage+ Shopping campaigns
- Offer and angle testing
- Retargeting and lookalike audiences
- UGC and static iteration
Google Ads
We capture the shoppers already searching for what you sell, with a feed and campaign structure built to protect margin on brand terms and scale profitably on everything else.
- Performance Max
- Shopping campaigns and feed optimization
- Brand and non-brand search
- Remarketing
- Seasonal and promo planning
YouTube
Product demos and creator-style video build demand with shoppers who have never heard of you, and bring back the ones who browsed and left.
- In-Stream Ads
- Shorts placements
- Product demo and creator-style creative
- Retargeting
Retention & Lifecycle Strategy
Repeat revenue is the cheapest revenue. We dig through your Shopify data and lifecycle flows to find where retention revenue is leaking, set the strategy, and bring in trusted email marketing partners for the execution.
- Email and lifecycle flow audits
- Retention strategy and roadmap
- Shopify funnel and leak analysis
- Vetted email execution partners
CRO: Conversion Rate Optimization
We test the store itself: product pages, cart, and checkout. Every conversion rate and AOV lift makes every ad dollar work harder, and the gains compound.
- Product page testing
- Cart and checkout optimization
- AOV testing: bundles, upsells, thresholds
- A/B testing and funnel analysis
Three things have to work together. Get all three right and your revenue compounds.
Most ecommerce growth problems are framework problems. After working with hundreds of clients across Google, Meta, and beyond, we've found that every underperforming account breaks down in one of three places.
Audience
Get the right shoppers first.
It starts with who sees your ad. In ecommerce, creative does most of the targeting: the right angle, offer, and format find your buyer inside broad audiences. We pair a real creative testing system with campaign structures built to scale what wins, so your traffic is full of shoppers who actually buy.
Conversion
Turn clicks into profitable orders.
The best traffic in the world still lands on a product page. CRO is where we take everything we know about your shopper, their objections, their comparison points, the proof that convinces them, and test the store into converting more of them at a higher order value. For most brands, this is the cheapest growth available.
Signal
Feed profit back to the platforms.
Once orders are flowing, we make sure the platforms learn from the right ones: accurate purchase values, solid server-side tracking, and margin data where it matters. Google and Meta optimize toward your most profitable customers. Your MER improves. Your growth compounds on the same spend.
Audience. Conversion. Signal. That's the full loop, and it's what we build for every client we work with.
A marketing partner who's been in the room.
Kim and Matt bring nearly 30 years of combined experience running paid media and growth strategy for brands at every stage, from early-stage DTC startups to businesses that went public, raised major rounds, and were acquired. That experience shows up in how we think about your account, what we prioritize, and what we tell you the moment something needs to change.
We work with a selective roster of clients, because doing this well requires genuine attention, and every account we take on gets ours. When you work with daylyte, you're working with us directly. We do weekly check-ins, send performance updates proactively, and call you the moment something needs your attention.
And because it matters to us personally: 1% of our profits go to CHOC Children's Hospital. It's simply who we are.
We'll pull up your account together.
Real findings with real experts.
Questions we get from ecommerce brands.
Do you manage to ROAS or profit?
Profit. ROAS is a means to an end, and chasing a platform-reported number is how brands scale losses. We manage to contribution margin and blended MER, so growth shows up in what you keep, and we report it that way from day one.
What's the biggest lever at scale?
Creative, by a wide margin. Once targeting is broad and the algorithm is doing the delivery, the ad itself decides who you reach and what it costs. We run creative testing as a system: new angles and offers every cycle, winners scaled, fatigue caught early. Media buying keeps the machine efficient; creative is what makes it grow.
Do you do the on-site testing too?
Yes. CRO on the store is core to how we grow ecommerce brands, and it runs alongside the paid work. A conversion rate or AOV lift makes every channel more profitable at once, which is why we treat the store as half of the growth engine.
Can you help with email and retention?
Yes, on the strategy side. We audit your lifecycle flows and Shopify setup, find where retention revenue is leaking, and set the roadmap. For execution we bring in email marketing partners we know and trust, and we stay involved so the lifecycle work stays connected to the paid strategy. Acquisition fills the funnel, retention makes the math work, and we keep the two aligned.
How long before we see results?
Paid campaigns produce meaningful signal within two to four weeks, and creative testing compounds from there. CRO tests need enough traffic to read, so those land on a rolling basis. The full Audience to Conversion to Signal loop produces reliable data around the 60-to-90-day mark, and we check in weekly so you always know where things stand.
What does the Free Audit include?
We ask for read-only access to your ad accounts before the call and review them ahead of time so we arrive with specific findings. On the call we pull everything up together: wasted spend, creative fatigue, feed and tracking gaps, and where your product pages and checkout are leaking revenue. You leave with a prioritized list of what we'd fix first, and it's yours to keep either way.
Real findings with real experts
Ready to grow revenue that's actually profitable?
30 minutes. We'll pull up your accounts together, show you what we see, and tell you exactly what we'd focus on first.