Web development, handled by the same team that runs your marketing.
New banners, updated copy, fresh images, landing page changes: the steady stream of website work that marketing creates. We handle it on a monthly package of hours, and when a project calls for deeper engineering, we scope it and manage it with our technical team.
We'll learn how your site runs and what's been piling up.
You'll get an honest read on the package size that fits.
The work
The day-to-day work that keeps a site current.
Most of what a marketing site needs is steady and time-sensitive: content updates, campaign changes, small fixes. That work is our lane, and we handle it in-house. When a request calls for deep engineering, our technical team takes it on and we manage the project for you.
Content & CMS updates
The steady stream of changes that keeps your site current. We work directly in your CMS, whether that is WordPress, Webflow, Shopify, or Squarespace: swapping copy and images, publishing blog posts, and building new pages inside your existing design.
Copy & image updates · Banners & promotions · Blog posts & new pages · Menus, links & redirects
Campaign & landing page support
Website changes move at the speed of your campaigns, because the same team runs both. Landing page updates, seasonal promotions, and new offers go live when the campaign does, with tracking checked before traffic hits.
Landing page updates · Seasonal & promo refreshes · New page variants · Tracking & pixel checks
Site care & small fixes
The fixes that shouldn't wait for a project: a form that stopped sending, a broken link, a layout that looks off on mobile, a plugin that needs updating. Flag it and we turn it around quickly, and we catch what we can before you notice.
Form & link fixes · Mobile & layout cleanup · Plugin & app updates · Site housekeeping
Complex builds, with our technical team
Web apps, full site rebuilds, replatforms, and custom development run as scoped projects. We define the scope with you, our technical team handles the build, and we manage the project so you keep one point of contact.
Web apps & custom features · Site rebuilds & replatforms · Scoped separately from your hours · Managed by daylyte end to end
The difference
Your site keeps up, because the people changing it run your campaigns.
The frustration we hear most: a two-line copy change that takes three weeks because it has to travel from marketing to a ticket queue to a developer and back. We built this service so the distance between "we should change that" and "it's live" is measured in days.
One team for marketing and the site
The people running your campaigns are the people updating your pages. Nothing gets lost between a marketing brief and a developer ticket, and updates land while they still matter.
A package of hours you can see
Web work runs on a monthly package of hours sized to how much your site changes. You see where the hours go each month, and we tell you when the package should grow or shrink.
An honest read on every request
When a request fits the hours, we handle it. When it's really a project, we say so, scope it properly, and bring in our technical team so it gets the plan it deserves.
Small changes ship in days. Big ones get a real plan.
The modern part
We make updates with Claude, connected directly to the site.
Our team works directly in your CMS, and we also work in Claude, Anthropic's AI, with MCP connections into the platforms we manage: the CMS, the analytics, the ad accounts. Connected that way, we open the site, make the change, preview it, and publish in one sitting, so updates that used to wait on a developer's calendar turn around in hours. It's how we maintain our own site, too.
However a change ships, a person on our team reviews it before it goes live, and we're glad to add your approval step for anything customer-facing. The AI speeds up the hands. The judgment about what your site should say stays with people who know your brand.
The process
Sized to your expectations, from the first call.
Every engagement starts with understanding what your site needs: how often things change, what's been waiting, and what good turnaround looks like for you. The package follows from that.
Align
We learn how your site runs.
We walk through your site, your CMS, and the updates you've been waiting on. You tell us what turnaround you expect, and we tell you honestly what it takes and what the right package looks like.
A monthly package of hours
Ongoing work, right-sized.
Your requests flow to us and we handle them inside the package. Most updates land within a few business days, and we review the package size with you as your needs change.
Projects, scoped
Big work gets a real plan.
When a request outgrows the hours, like a rebuild, a web app, or a custom feature, we scope it with our technical team, price it as a project, and manage it through launch.
Why daylyte
A marketing partner who's been in the room.
Kim and Matt bring nearly 30 years of combined experience running search and growth strategy for companies at every stage, from early startups to businesses that went public, raised major rounds, and were acquired. That experience shows up in how we read your data, what we prioritize, and what we tell you the moment something needs to change.
We work with a selective roster of clients, because doing this well requires genuine attention, and every account we take on gets ours. When you work with daylyte, you're working with us directly. We do weekly check-ins, send performance updates proactively, and call you the moment something needs your attention.
And because it matters to us personally: 1% of our profits go to CHOC Children's Hospital. It's simply who we are.
We handle marketing and the website together.
We'll give you an honest read on the web support your site needs.
FAQ
Web development questions, answered.
Do I need to be a marketing client to get web support?
Web development works best alongside a marketing engagement we run, because the team managing your campaigns is the team changing your site. If web support is what you need first, book a call anyway: we'll give you an honest read on whether we're the right fit.
What kinds of updates does your team handle?
The day-to-day work a marketing site generates: copy and image changes, banners and promotions, blog posts, new pages in your existing design, landing page updates, form and link fixes, and general site housekeeping. If you'd hand it to a marketing-savvy web manager, it's in scope.
What platforms do you work in?
WordPress, Webflow, Shopify, and Squarespace are the most common, and we're comfortable in most modern CMS platforms. On the first call we'll walk through your setup and confirm fit before anything starts.
How does the package of hours work?
You buy a monthly block of hours sized to how much your site changes. Requests come to us however your team likes to send them, we handle the work inside the package, and you see where the hours went. Hours reset each month, which is standard for agency support packages. We'd rather right-size the package than bank time, so if you're regularly under or over, we adjust it together.
What happens when a request is bigger than the hours?
We tell you before we start. Bigger work, like a site rebuild, a web app, or custom development, gets scoped as its own project with our technical team. We manage the project and stay your single point of contact from scope through launch.
Who handles the complex builds?
Our technical team: the developers we work with for project-based engineering like web apps, replatforms, and custom builds. We scope the work together, manage the timeline, and stay accountable to you for the result.
What does AI-assisted web development mean?
Whatever fits the task. We work directly in your CMS for many updates, and we also use Claude with MCP connections into the platforms we manage, which turns small requests around in hours. Either way, a person on our team reviews every change before it goes live, and we're glad to add your approval step for anything customer-facing.
Who owns the website and the accounts?
You do. The site, the CMS, the hosting, and every account stay in your name. We work inside your accounts, so everything we build and maintain is already yours.
Real findings with real experts
Ready to stop waiting on website updates?
30 minutes. We'll learn how your site runs, what's been piling up, and give you an honest read on the package of hours that fits.