Paid media and growth strategy for AI consulting and implementation companies.
More discovery calls. Better-fit clients. A pipeline that reflects the quality of your work.
We'll pull up your account together.
Real findings with real experts.
The firms we're built for.
The right channels, built for how your buyers actually make decisions.
AI consulting is a considered, high-trust purchase. Your buyers are doing weeks of research, asking peers, reading case studies, and evaluating multiple firms before they reply to anyone. Your paid media strategy has to meet them across that entire journey.
Google Ads
We build and manage full-funnel Google Ads campaigns designed to capture high-intent buyers at every stage.
- Search Ads
- Remarketing
- Performance Max
- Display Advertising
LinkedIn
We reach your exact buyers by title, company size, and industry, before they start searching.
- Sponsored Content
- Lead Gen Forms
- Conversation Ads
- Document Ads
- Retargeting
Reddit
We place your brand inside the communities where your buyers are actively doing their research.
- Promoted Posts
- Conversation Targeting
- Retargeting
CRO: Conversion Rate Optimization
We build and test landing pages designed for long-cycle B2B buyers.
- Landing Page Design & Testing
- A/B Testing
- Funnel Analysis
- Form Optimization
Helping Metacto build the pipeline their work deserves.
Metacto helps growing companies move from AI experimentation to production, building the custom agents, mobile applications, and operational infrastructure that make AI real inside a business. Their buyers are exactly the kind of sophisticated, research-driven decision-makers who require a paid media strategy built around how they actually evaluate and select a partner.
We're currently running their paid media campaigns, building the audience strategy, conversion flows, and targeting approach that matches how their buyers make decisions. We'll be sharing results as the campaign matures, because that's how we work: transparently, and with our clients in the room.
"[Quote from Garrett Fritz, coming soon]"
Three things have to work together. Get all three right and your pipeline compounds.
Most paid media problems are framework problems. After working with hundreds of clients across Google, LinkedIn, and beyond, we've found that every underperforming campaign breaks down in one of three places.
Audience
Get the right traffic first.
It starts with who sees your ad. For AI consulting firms, this means reaching CEOs, CTOs, and CFOs at companies that are ready to invest in custom AI infrastructure: leaders with real budget, real urgency, and a real problem your firm is built to solve. Quality traffic is the foundation everything else is built on.
Conversion
Turn the right traffic into real conversations.
The best audience in the world still needs a landing experience built for them. CRO is where we take everything we know about your buyer, their questions, their objections, the proof points that matter to them, and build the page that moves them from curious to convinced. For a long-cycle B2B sale like AI consulting, this is where most campaigns leave the most opportunity on the table.
Signal
Tell the platform what a great lead looks like.
Once conversions are happening, we work with your CRM to feed quality signals back to Google and LinkedIn, telling the platforms which leads became a qualified discovery call, a proposal, a client. That signal compounds over time. The platform learns. Your cost per qualified lead drops. Your pipeline keeps improving on the same spend.
Audience. Conversion. Signal. That's the full loop, and it's what we build for every client we work with.
A marketing partner who's been in the room.
Kim and Matt bring nearly 30 years of combined experience running paid media and growth strategy for companies at every stage, from early-stage startups to businesses that went public, raised major rounds, and were acquired. That experience shows up in how we think about your account, what we prioritize, and what we tell you the moment something needs to change.
We work with a selective roster of clients, because doing this well requires genuine attention, and every account we take on gets ours. When you work with daylyte, you're working with us directly. We do weekly check-ins, send performance updates proactively, and call you the moment something needs your attention.
And because it matters to us personally: 1% of our profits go to CHOC Children's Hospital. It's simply who we are.
30 minutes. We'll pull up your account together and show you exactly what we'd focus on first.
Questions we get from AI consulting firms.
Is paid media effective for a high-ticket, long-cycle sale like AI consulting?
Yes, when it's built for the cycle. The goal is a qualified discovery call from a company that's already done their research and believes you can solve their problem. That requires the right channels, the right targeting, and landing pages built for a sophisticated buyer. When those three things align, paid media becomes your most reliable source of qualified pipeline.
How long does it take to see results?
For Google Ads, you'll typically see qualified traffic within the first two to four weeks. LinkedIn takes a bit longer, so expect four to six weeks before you have meaningful signal. The full Audience → Conversion → Signal loop usually produces reliable data around the 60-to-90-day mark. We set those expectations clearly before we start, and check in weekly so you always know where things stand.
Our audience is very niche. Can paid media actually find them?
This is the right question to ask, and the honest answer is: it depends on how you define your ICP. LinkedIn's targeting is specific enough to reach CEOs and CTOs at mid-market companies by industry, company size, and job function. Google captures the moment they're actively searching. Reddit reaches them during the research phase. Used together, these channels can find a niche audience. And if we ever think the addressable market is too small to make paid media worthwhile, we'll tell you that before you spend a dollar.
What does the 30-Minute Paid Media Audit actually include?
We ask for read-only access to your Google Ads and LinkedIn accounts before the call. We spend time reviewing them ahead of time so we arrive with specific findings. On the call, we pull up the accounts together and walk you through exactly what we see: wasted spend, conversion tracking gaps, audience targeting opportunities, landing page improvements. At the end, you'll know what's working, what has room to grow, and what we'd prioritize first.
What does working with daylyte look like day to day?
You'll have direct access to Kim and Matt. We do weekly check-ins, send performance updates before you have to ask, and reach out the moment something in your account needs attention. We keep our client roster intentionally small so every account gets real focus. When something needs a change of course, you hear it from us first, along with exactly what we're doing about it.
Ready to build a pipeline that matches the caliber of your work?
30 minutes. We'll pull up your accounts together, show you what we see, and tell you exactly what we'd focus on first.