Paid media and growth strategy for managed service providers.
More booked assessments. Better-fit clients. A pipeline of recurring revenue you can actually predict.
We'll pull up your account together.
Real findings with real experts.
The providers we're built for.
The right channels, built for how companies choose an IT partner.
Companies change IT providers rarely, and almost always because something forced the question: an outage, a security scare, a ticket that sat too long, a compliance deadline. Your paid media has to keep you visible in the months before that moment and make you impossible to miss the week it arrives.
Google Ads
We capture the moment a company decides something has to change and starts searching for a new IT partner. That search happens with budget and urgency, and it goes to whoever shows up prepared.
- Search Ads by service & geography
- Competitor Campaigns
- Remarketing
- Performance Max
LinkedIn
We put your firm in front of owners, COOs, and IT directors in your verticals months before they start searching, so yours is the name they already know when the switch is on the table.
- Sponsored Content
- Lead Gen Forms
- Document Ads
- Conversation Ads
- Retargeting
Google Business Profile (GBP)
Most MSPs serve a metro area, and the map pack is where nearby businesses look first. Rankings there run on relevance, proximity, and reviews, and all three can be worked on deliberately.
- Profile optimization: categories, services, photos
- Review generation strategy
- Local pack ranking improvement
- Posts & Q&A management
- Citation & NAP consistency
CRO: Conversion Rate Optimization
We build and test landing pages for a buyer who is about to hand you their entire IT environment. Trust is the conversion, and every element on the page has to earn it.
- Landing Page Design & Testing
- Vertical-Specific Pages
- A/B Testing
- Form Optimization
- Funnel Analysis
Three things have to work together. Get all three right and your recurring revenue compounds.
Most paid media problems are framework problems. After working with hundreds of clients across Google, LinkedIn, and beyond, we've found that every underperforming campaign breaks down in one of three places.
Audience
Get the right traffic first.
It starts with who sees your ad. For an MSP, that means owners, operations leaders, and IT directors at companies the right size for your stack, inside the geographies and verticals you actually serve. LinkedIn reaches them before the switch is on the table. Google captures them the week it is. Quality traffic is the foundation everything else is built on.
Conversion
Turn the right traffic into booked assessments.
Choosing an MSP means handing a partner the keys to your entire IT environment, so the page has to earn real trust. We build landing pages around the proof that moves this buyer: response times, certifications, the verticals you know, how you handle security. Then we test until an anonymous click reliably becomes a booked assessment.
Signal
Optimize toward signed agreements.
Once conversions are happening, we connect your CRM or PSA so Google and LinkedIn learn which leads became an assessment, a proposal, a signed agreement. Recurring revenue makes this loop especially powerful: the platforms start optimizing toward contract value, your cost per qualified opportunity drops, and the pipeline keeps improving on the same spend.
Audience. Conversion. Signal. That's the full loop, and it's what we build for every client we work with.
A marketing partner who understands recurring revenue.
Kim and Matt bring nearly 30 years of combined experience running paid media and growth strategy for companies at every stage, from early-stage startups to businesses that went public, raised major rounds, and were acquired. Much of that work has been for B2B companies that sell exactly the way you do: high-trust services, long cycles, and revenue that recurs. That experience shows up in how we think about your account, what we prioritize, and what we tell you the moment something needs to change.
We work with a selective roster of clients, because doing this well requires genuine attention, and every account we take on gets ours. When you work with daylyte, you're working with us directly. We do weekly check-ins, send performance updates proactively, and call you the moment something needs your attention.
And because it matters to us personally: 1% of our profits go to CHOC Children's Hospital. It's simply who we are.
30 minutes. We'll pull up your account together and show you exactly what we'd focus on first.
Questions we get from managed service providers.
Clicks for managed IT keywords are expensive. Is paid search worth it?
This is where MSP economics work in your favor. A managed services agreement is worth years of monthly recurring revenue, so a single signed client can justify months of ad spend. The math only breaks when campaigns pay for the wrong clicks: consumer searches, job seekers, one-off break-fix requests. Tight keyword and geographic structure keeps the spend on companies that fit your ideal agreement, and that is the difference between expensive clicks and cheap clients.
Companies almost never switch IT providers. How does paid media fit that?
The switch is rare, and it is almost always triggered: an outage, a breach scare, a provider that stopped answering tickets, a compliance requirement the current partner can't meet. Google Ads wins the week that trigger fires, because the company is actively searching with real urgency. LinkedIn does the slower work of making sure your firm is already familiar when it happens. Expect Google to produce qualified conversations within the first month, and LinkedIn to build meaningful signal over four to six weeks.
Most of our clients come from referrals. Why add paid?
Referrals are the best leads you'll ever get, and they don't scale on demand. Paid gives you a growth lever you control: it fills the pipeline between referrals, supports expansion into a new vertical or metro, and keeps new assessments booked while your referral network does its thing. The goal is referrals plus a pipeline you can turn up when you need it.
We specialize in a few verticals. Can you target that narrowly?
Yes, and it's usually where the best returns are. LinkedIn can target by industry, company size, and job function, so a campaign can reach practice managers at medical groups or COOs at law firms specifically. On Google, we build campaigns around vertical search terms and pair each one with its own landing page, because a page that speaks to a law firm's compliance reality converts far better than a generic IT services page. Specialization is an advantage in paid media. Lean into it.
What does the free audit include for an MSP?
We ask for read-only access to your Google Ads and LinkedIn accounts before the call and spend time reviewing them ahead of time. On the call, we pull up the accounts together and walk through exactly what we see: wasted spend, conversion tracking gaps, targeting opportunities, landing page improvements. If you're new to paid media, we'll map out what your first 90 days should look like instead. Either way, you leave with a prioritized list, and it's yours to keep.
What does working with daylyte look like day to day?
You'll have direct access to Kim and Matt. We do weekly check-ins, send performance updates before you have to ask, and reach out the moment something in your account needs attention. We keep our client roster intentionally small so every account gets real focus. When something needs a change of course, you hear it from us first, along with exactly what we're doing about it.
Real findings with real experts
Ready for a pipeline as reliable as the service you run?
30 minutes. We'll pull up your accounts together, show you what we see, and tell you exactly what we'd focus on first.